Ad Tech has come to a critical juncture. Users are voting with their ad blockers against the proliferation of disrespectful Ad Tech and ad experiences. Ad Tech vendors have been building walled gardens and not providing publishers with enough tools to add their own innovations. That is why we are here. We believe in respectful experiences for users on the web. We're here to build publishers a better "stack" to design and implement ad experiences for their users. All feedback is appreciated: firstname.lastname@example.org.